Research

Testing what actually moves visibility in traditional and AI search — and publishing the method, not just the headline.

This section will hold original studies: how answer engines choose their citations, what structured data measurably changes, where the received wisdom doesn't survive contact with data. Null results get published too; knowing what doesn't work is half the value.

Published research

No studies published yet. The infrastructure is ready; the first research is being scoped. In the meantime, shorter pieces live underInsights.